Loyalty app for mobile phones launched in Russia

Client Situation

  • A leading developer and provider of software solutions to the hospitality sector identified an opportunity to expand into the retail sector with a loyalty app for smartphones.
  • Retail know-how and contacts needed in order to prepare the go-to-market sales plan and develop target client pitches.

Our Approach

  • Identified a target group of retailers who would be interested in repositioning their card based loyalty programmes for the rapidly growing population of smartphone users.
  • Generic sales pitch presentation developed with supporting technical material. This was adapted to each target retailer.
  • Active support provided to create and deliver tailored proposals to the target retailers as part of the launch plan.

Business Benefits

  • Initial contact with target retailers completed according to expectations and ongoing sales support was handed to the client.