- A leading developer and provider of software solutions to the hospitality sector identified an opportunity to expand into the retail sector with a loyalty app for smartphones.
- Retail know-how and contacts needed in order to prepare the go-to-market sales plan and develop target client pitches.
- Identified a target group of retailers who would be interested in repositioning their card based loyalty programmes for the rapidly growing population of smartphone users.
- Generic sales pitch presentation developed with supporting technical material. This was adapted to each target retailer.
- Active support provided to create and deliver tailored proposals to the target retailers as part of the launch plan.
- Initial contact with target retailers completed according to expectations and ongoing sales support was handed to the client.